Branding
Branding
Motion Design
Motion Design
Art Direction
Art Direction
PARTNERS
PARTNERS
Kuba & Friends
Kuba & Friends
Strategy
Strategy
Silas Amos
Silas Amos
SECTOR
SECTOR
Sustainability
Sustainability
THE CONTEXT
THE CONTEXT
Puro Earth is building the market infrastructure for permanent carbon removal at a global scale, connecting project developers, corporate buyers, and verification partners across a complex and rapidly growing industry. The organization needed a brand that could carry serious scientific credibility while remaining clear and accessible to a wide range of stakeholders. What existed before didn't do justice to either the ambition or the rigour of their important and global work.
Puro Earth is building the market infrastructure for permanent carbon removal at a global scale, connecting project developers, corporate buyers, and verification partners across a complex and rapidly growing industry. The organization needed a brand that could carry serious scientific credibility while remaining clear and accessible to a wide range of stakeholders. What existed before didn't do justice to either the ambition or the rigour of their important and global work.
THE THINKING
THE THINKING
The concept of removal became the organizing principle. Not carbon as a problem to describe, but its absence as a thing to design around. The brand mark is built on the circle, a universal symbol for carbon, with a void inside a rectangle that represents its capture. That same logic runs through the full graphic system, from the Carbon Grid that maps Puro Earth's global network of projects, to custom-built generators that let the team produce on-brand infographics for any layout without starting from scratch.
The concept of removal became the organizing principle. Not carbon as a problem to describe, but its absence as a thing to design around. The brand mark is built on the circle, a universal symbol for carbon, with a void inside a rectangle that represents its capture. That same logic runs through the full graphic system, from the Carbon Grid that maps Puro Earth's global network of projects, to custom-built generators that let the team produce on-brand infographics for any layout without starting from scratch.
THE WORK
THE WORK
The resulting system spans a modular graphic language built around the Carbon Grid and Dynamic Frame, two devices derived directly from the geometry of the mark. Photography is aerial and planetary in perspective, reinforcing the global scale of the mission. The system is comprehensive enough to cover everything from infographics and data visualization to environmental signage and digital product, giving a growing organization the tools to communicate consistently without losing the precision the brand was built on.
The resulting system spans a modular graphic language built around the Carbon Grid and Dynamic Frame, two devices derived directly from the geometry of the mark. Photography is aerial and planetary in perspective, reinforcing the global scale of the mission. The system is comprehensive enough to cover everything from infographics and data visualization to environmental signage and digital product, giving a growing organization the tools to communicate consistently without losing the precision the brand was built on.
More Projects
If your brand has fallen behind your business, let's talk.
If your brand has fallen behind your business, let's talk.
If your brand has fallen behind your business, let's talk.