Branding
Branding
Web Design
Web Design
Motion Design
Motion Design
PARTNERS
PARTNERS
Kuba & Friends
Kuba & Friends
SECTOR
SECTOR
Fintech
Fintech
THE CONTEXT
THE CONTEXT
Super Payments entered a crowded market with a genuinely differentiated product: a UK payments platform built on Open Banking, removing card fees for merchants and offering real incentives for shoppers. The technology was sound. The challenge was making it legible to two very different audiences at once.
Super Payments entered a crowded market with a genuinely differentiated product: a UK payments platform built on Open Banking, removing card fees for merchants and offering real incentives for shoppers. The technology was sound. The challenge was making it legible to two very different audiences at once.
THE THINKING
THE THINKING
Payments infrastructure is invisible by design, which makes it hard to brand. The temptation is to reach for the standard fintech visual language and blend in. We went the other way. The core idea was seamless connectivity: the moment two parties meet and something moves between them. Motion became central early, because in a product that lives on screen, how things move is as important as how they look.
Payments infrastructure is invisible by design, which makes it hard to brand. The temptation is to reach for the standard fintech visual language and blend in. We went the other way. The core idea was seamless connectivity: the moment two parties meet and something moves between them. Motion became central early, because in a product that lives on screen, how things move is as important as how they look.
THE WORK
THE WORK
The identity system connects visual brand, product interface, motion, and iconography into a single coherent language, scalable across merchant dashboards, shopper-facing apps, and marketing. It was built to grow with the business. The brand launched into a market with many short-lived competitors, with something considered and distinct enough to hold its own.
The identity system connects visual brand, product interface, motion, and iconography into a single coherent language, scalable across merchant dashboards, shopper-facing apps, and marketing. It was built to grow with the business. The brand launched into a market with many short-lived competitors, with something considered and distinct enough to hold its own.
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If your brand has fallen behind your business, let's talk.
If your brand has fallen behind your business, let's talk.
If your brand has fallen behind your business, let's talk.