Replicants is a robotics software platform that provides the intelligence layer behind modern robots. Rather than manufacturing hardware, the company focuses on computer vision, natural language processing and task training, bringing these capabilities together into a single, scalable system for developers. This case study explores how complex technical functionality was translated into a clear, confident brand and product experience—one that feels credible to engineers while remaining accessible to non-technical stakeholders. The resulting platform positions Replicants as the underlying infrastructure that enables robots to understand their environment, learn new tasks and operate reliably in the real world.