Creative Strategy
Creative Strategy
Branding
Branding
Web Design
Web Design
PARTNERS
PARTNERS
Illustration by Sasha Butenko
Illustration by Sasha Butenko
SECTOR
SECTOR
B2B
B2B
THE CONTEXT
THE CONTEXT
Thrive London is the premier workplace coffee supplier in the UK capital. Most players in the category compete on price and speed, and the brands look the part: functional, forgettable. Thrive has built genuine relationships with clients, a point of view on workplace culture, and unrivalled customer service. Their brand said none of that.
Thrive London is the premier workplace coffee supplier in the UK capital. Most players in the category compete on price and speed, and the brands look the part: functional, forgettable. Thrive has built genuine relationships with clients, a point of view on workplace culture, and unrivalled customer service. Their brand said none of that.
THE THINKING
THE THINKING
Repositioning a supplier as a partner requires more than a visual refresh. It requires a brand idea that changes how a company talks about itself. We built the work around 'Made for Teams': the belief that the right environment and the right small details add up to something meaningful. Bespoke illustration became a key part of the answer, something no supplier in the category had, which made it immediately ownable.
Repositioning a supplier as a partner requires more than a visual refresh. It requires a brand idea that changes how a company talks about itself. We built the work around 'Made for Teams': the belief that the right environment and the right small details add up to something meaningful. Bespoke illustration became a key part of the answer, something no supplier in the category had, which made it immediately ownable.
THE WORK
THE WORK
The system spans web, packaging, and internal communications, each touchpoint carrying the same character. The illustration style was designed to grow: not a fixed set of assets but a visual language Thrive's team could extend over time. The result is a brand that competes on identity, not price.
The system spans web, packaging, and internal communications, each touchpoint carrying the same character. The illustration style was designed to grow: not a fixed set of assets but a visual language Thrive's team could extend over time. The result is a brand that competes on identity, not price.
More Projects
If your brand has fallen behind your business, let's talk.
If your brand has fallen behind your business, let's talk.
If your brand has fallen behind your business, let's talk.